We are PSONA Social. Here’s some information on who we are, where we came from and our approach to delivering social campaigns that make a difference.

PSONA social, formerly Yomego, is part of the PSONA Group, a full-service integrated agency. Formed 8 years ago, we were one of the first specialist social agencies in Europe, working with clients like Google, Amazon, Tesco and Nectar to transform their social presences. Our specialist teams live and breathe social media and are therefore best placed to provide the best advice and recommendations on the latest trends, technologies and thinking. As a divison of PSONA Group, we are also able to access wider expertise, from brand strategy, shopper marketing and CRM to film production, email marketing and data planning.

Our approach

We have a tried and tested approach to delivering projects for our clients which deliver maximum value for the business and that create greatest impact with the audience.

1. Discovery

We know that every individual audience for a project will have their own requirements. During the discovery phase we aim to get under the skin of the requirements to create a project strategy that delivers for both the business and audience.


2. Strategy Development

We now understand what everybody wants from the project. This is when we look to develop your project strategy. Working with the centralised planning team within PSONA we will work to create a plan that delivers whether it’s solely a social approach or a multi-channel one.

Strategy Development

3. Joint Creation

Working with our clients we build out each of the project deliverables against an agreed timetable. We have regular check-in points throughout the creation phase to ensure the final delivery meets requirements and that no major changes are required at the end.

Joint Creation

4. Delivery

The delivery phase of any project for us is not simply handing over the files. We work with clients to ensure that the project is rolled out as it should be. We then measure the results as they come in to ensure that results are as expected and no changes are required.


Recent Highlights

  • 1m

    Our Facebook community for Disney Cakes & Sweets recently broke the 1 million barrier.

  • 150%

    Our Pancake Day campaign for Tefal helped to boost sales by 150%.

  • £200K

    Incremental sales generated via our social loyalty platform for Nectar.

Senior team members

  • Mike Scott

    Managing Director

    Mike began his career as a developer for Microsoft in London before making the jump into client services where he has worked up through the ranks across various agencies. Mike has worked on pretty much everything from large global web campaigns and CRM strategy to branding projects and app development

  • Mandy Porrelli

    Head of Community

    Mandy has over 10 years’ experience of managing online communities and creating advocacy programmes. She has conceptualised and delivered social media campaigns for some of the UK’s most well-known brands, landing coverage, conversions, praise and multiple awards for clients. Resident loudmouth who once debated the finer points of Twitter Bots with Bill Bailey while he was on stage.

  • Matthew Marley

    Head of Strategy and Paid Social Advertising

    Expert in data-driven strategic thinking and technical knowledge. Responsible for the development and implementation of digital campaigns for some of the world's biggest brands. Oh, and child star of BBC2's 90's education programme, Hot & Cold.

  • Ricky Gill

    Studio Manager

    Runs the agency's in-house design and development teams that do everything from real-time asset creation to bespoke development of social apps and games.

  • Rebecca Halligan

    Insight and Research Manager

    Rebecca heads up PSONA Social’s Insight department, providing some of the UK’s top brands with SMR scoring and analysis. Rebecca has provided valuable international research as well as monthly social listening reports for a range of clients.

  • Merryn Kupfer

    Account Director

    Merryn joined us to head up the London CS team, bringing with her a variety of digital, CRM and social experience on a Global brand level. Today she’s supporting clients in producing top-notch social strategies and delivering integrated campaigns with social at the heart of it.

  • Gemma Kennedy

    Blogger Outreach Manager

    From blogging to brand events, Gemma knows how to make sure both brands and influencers get what they want. From the humble beginnings of her own lifestyle blog to leading outreach events and tactics, Gemma now works with key bloggers and influencers to implement campaigns that increase brand awareness and loyalty.

Let's work together